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About Us

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At Optima Living, we believe a home is
more than just a place—it’s a feeling

That’s why we create vibrant, supportive communities where seniors can live with purpose, dignity, and joy. Whether you’re a family member searching for peace of mind, a future resident seeking connection, or a partner looking to make a meaningful difference, you’re welcome here.

resident colouring in book smiling team member and resident outside resident talking to staff at outdoor bench
resident colouring in book

What’s in a name?

Meadowlands takes its name from a cherished and recurring sight within our community. Each year, a mother deer would return to the grounds to safely bring her babies into the world, nestled among blooming quince blossoms. This quiet moment of life and renewal became a meaningful symbol of care, safety, and new beginnings.

smiling team member and resident outside

Quince blossoms have long been associated with renewal and the promise of what lies ahead. Their annual bloom reflects the spirit of Meadowlands, a community designed to welcome residents into a supportive home where they can feel renewed, nurtured, and confident as they embrace each day.

resident talking to staff at outdoor bench

For a retirement and senior living community, the name Meadowlands represents gentle strength, continuity, and the beauty of life’s seasons. It speaks to a place where individuals are supported, valued, and encouraged to live each chapter with comfort, dignity, and a deep sense of belonging.

Our mission is simple:

To support seniors to live meaningful, joyful lives. We do this by living our values every day—respect, dignity, working together, and doing the right thing are at the heart of everything we do. Our residents are at the centre of every decision, and their families are always part of the journey.

We are a team of dedicated professionals passionate about senior living, and Optima Living is proud to be a trusted name across Western Canada. We are shaping a future where aging is celebrated, supported, and empowered.

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Turning compassion into community

Optima Living was created to offer a more home-like experience in seniors housing and care. Today, we are proud to offer high-quality senior living communities across Western Canada, including Independent Living, Assisted Living, Memory Living, and Long-Term Care options tailored to every need.

resident with glasses playing cards

Everything we do begins with heart

At Optima Living, everything we do begins with heart. Our North Star and Values guide the way we care for residents, support families, and grow together as communities. We believe that every senior deserves to live in a place where they feel seen, heard, and valued.

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Our North Star and Values

North star

Let us welcome you home.TM

Values

We respect you
We actively listen to create welcoming communities where everyone feels valued, comfortable and supported to live their best life.

We uphold your dignity
Your voice matters. We honour your choices and support your independence.

We work together
We collaborate to create empowered, person-centred communities enriched by our diversity.

We do the right thing
Every day, we commit to doing what’s right – because you deserve nothing less.

A community built with heart

In 2007, two longtime friends and healthcare professionals, Karim Kassam and Farid F. Damji, dreamed of a better way to care for seniors. Having watched their own parents and grandparents age with dignity and love, they felt called to extend that same level of care to others. Over a cup of coffee and a restaurant napkin, the foundation for Optima Living was born—a community built not just with bricks but with heart. In 2015, with the addition of Ali Shivji as a Principal, our leadership team expanded, along with our impact.

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Our Leadership

At Optima Living, our leadership is more than a team. It’s a shared commitment to creating communities where seniors thrive with dignity, respect, and joy. Guided by our North Star, “Let us welcome you home,” our leadership team embodies this ethos through a blend of experience, compassion, and innovation.

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